UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
10-K
(Mark
One)
x ANNUAL REPORT PURSUANT
TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the
fiscal year ended: December 31,
2009
¨ TRANSITION REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
For the
transition period from __________ to __________
Commission
file number: 333-140637
PREMIER POWER RENEWABLE
ENERGY, INC.
(Exact
name of registrant as specified in its charter)
|
Delaware
|
|
13-4343369
|
|
(State
or other jurisdiction of incorporation or organization)
|
|
(I.R.S.
Employer Identification
No.)
|
|
4961
Windplay Drive, Suite 100, El Dorado Hills, CA
|
|
95762
|
|
(Address
of principle executive offices)
|
|
(Zip
Code)
|
Registrant’s
telephone number, including area code: (916)
939-0400
Securities
registered pursuant to Section 12(b) of the Act: None
Securities
registered under Section 12(g) of the Act: None
Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in
Rule 405 of the Securities Act. ¨ Yes x No
Indicate
by check mark if the registrant is not required to file reports pursuant to
Section 13 or Section 15(d) of the Act. ¨ Yes x No
Indicate
by check mark whether the registrant (1) has filed all reports required to be
filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirement for
the past 90 days. x
Yes ¨
No
Indicate
by check mark whether the registrant has submitted electronically and posted on
its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this
chapter) during the preceding 12 months (or for such shorter period than the
registrant was required to submit and post such files). ¨ Yes ¨ No
Indicate
by check mark if disclosure of delinquent filers in response to Item 405 of
Regulation S-K (§229.405 of this chapter) is not contained herein, and will not
be contained, to the best of registrant’s knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. ¨
Indicate
by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting
company. See the definitions of “large accelerated filer,”
“accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act).
|
Large
accelerated filer ¨
|
Accelerated
filer ¨
|
|
Non-accelerated
filer ¨
|
Smaller
reporting company x
|
Indicate
by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Act). ¨ Yes x No
State the
aggregate market value of the voting and non-voting common equity held by
non-affiliates computed by reference to the price at which the common equity was
last sold, or the average bid and asked price of such common equity, as of the
last business day of the registrant’s most recently completed second fiscal
quarter: $35,104,051 as of June 30, 2009, based upon 8,069,897 shares at
$4.35 per share as reported on the OTC Bulletin Board.
APPLICABLE
ONLY TO REGISTRANTS INVOLVED IN BANKRUPTCY
PROCEEDINGS
DURING THE PRECEDING FIVE YEARS:
Indicate
by check mark whether the registrant has filed all documents and reports
required to be filed by Section 12, 13 or 15(d) of the Securities Exchange Act
of 1934 subsequent to the distribution of securities under a plan confirmed by a
court. ¨ Yes ¨ No
(APPLICABLE
ONLY TO CORPORATE REGISTRANTS)
Indicate
the number of shares outstanding of each of the registrant’s classes of common
stock, as of the last practicable date: 29,083,250 shares of common
stock as of March 10, 2010.
DOCUMENTS
INCORPORATED BY REFERENCE
None.
TABLE
OF CONTENTS
|
|
|
Page
No.
|
|
|
CAUTIONARY
STATEMENT REGARDING FORWARD-LOOKING INFORMATION
|
|
3
|
|
|
|
|
|
|
|
PART
I
|
|
4
|
|
|
|
|
|
|
|
Item
1. Business
|
|
4
|
|
|
|
|
|
|
|
Item
1A. Risk Factors
|
|
11
|
|
| |
|
|
|
|
Item
2. Properties
|
|
23
|
|
|
|
|
|
|
|
Item
3. Legal Proceedings
|
|
24
|
|
|
|
|
|
|
|
Item
4. Submission of Matters to a Vote of Security Holders
|
|
24
|
|
|
|
|
|
|
|
PART
II
|
|
26
|
|
|
|
|
|
|
|
Item
5. Market for the Registrant’s Common Equity, Related Stockholder Matters
and Issuer Purchases of Equity Securities
|
|
26
|
|
|
|
|
|
|
|
Item
6. Selected Financial Data
|
|
27
|
|
|
|
|
|
|
|
Item
7. Management’s Discussion and Analysis of Financial Condition and Results
of Operations
|
|
29
|
|
|
|
|
|
|
|
Item
7A. Quantitative and Qualitative Disclosures About Market
Risk
|
|
36
|
|
|
|
|
|
|
|
Item
8. Financial Statements and Supplementary Data
|
|
36
|
|
|
|
|
|
|
|
Item
9. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure
|
|
37
|
|
|
|
|
|
|
|
Item
9A. Controls and Procedures
|
|
37
|
|
|
|
|
|
|
|
Item
9B. Other Information
|
|
38
|
|
|
|
|
|
|
|
PART
III
|
|
39
|
|
|
|
|
|
|
|
Item
10. Directors, Executive Officers and Corporate Governance
|
|
39
|
|
|
|
|
|
|
|
Item
11. Executive Compensation
|
|
41
|
|
|
|
|
|
|
|
Item
12. Security Ownership of Certain Beneficial Owners and Management and
Related Stockholder Matters
|
|
45
|
|
|
|
|
|
|
|
Item
13. Certain Relationships and Related Transactions, and Director
Independence
|
|
47
|
|
|
|
|
|
|
|
Item
14. Principal Accounting Fees and Services
|
|
47
|
|
|
|
|
|
|
|
PART
IV
|
|
49
|
|
|
|
|
|
|
|
Item
15. Exhibits, Financial Statement Schedules
|
|
49
|
|
|
|
|
|
|
|
SIGNATURES
|
|
53
|
|
CAUTIONARY
STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This
annual report on Form 10-K contains forward-looking statements. Such
forward-looking statements include statements regarding, among other things, (a)
our projected sales and profitability, (b) our growth strategies, (c)
anticipated trends in our industry, (d) our future financing plans, and (e) our
anticipated needs for working capital. Forward-looking statements
that involve assumptions and describe our future plans, strategies, and
expectations are generally identifiable by use of the words “may,” “will,”
“should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” or “project”
or the negative of these words or other variations on these words or comparable
terminology. This information may involve known and unknown risks,
uncertainties, and other factors that may cause our actual results, performance,
or achievements to be materially different from the future results, performance,
or achievements expressed or implied by any forward-looking
statements. These statements may be found under “Management's
Discussion and Analysis of Financial Condition and Results of Operations” and
“Business,” as well as in this annual report generally. Actual events
or results may differ materially from those discussed in forward-looking
statements as a result of various factors, including, without limitation, the
risks outlined under “Risk Factors” and matters described in this annual report
generally. This annual report may contain market data related to our
business that may have been included in articles published by independent
industry sources. Although we believe these sources are reliable, we
have not independently verified this market data. This market data
includes projections that are based on a number of assumptions. If
any one or more of these assumptions turns out to be incorrect, actual results
may differ materially from the projections based on these
assumptions. In light of these risks and uncertainties, there can be
no assurance that the forward-looking statements contained in this annual report
will in fact occur. In addition to the information expressly required
to be included in this annual report, we will provide such further material
information, if any, as may be necessary to make the required statements, in
light of the circumstances under which they are made, not
misleading.
Each
forward-looking statement should be read in context with, and with an
understanding of, the various other disclosures concerning our company and our
business made elsewhere in this annual report as well as other public reports
that may be filed with the United States Securities and Exchange
Commission. You should not place undue reliance on any
forward-looking statement as a prediction of actual results or
developments. We are not obligated to update or revise any
forward-looking statement contained in this annual report to reflect new events
or circumstances, unless and to the extent required by applicable
law. Neither the Private Securities Litigation Reform Act of 1995 nor
Section 27A of the Securities Act of 1933, as amended (the “Act”), provides any
protection for statements made in this annual report.
When used
in this annual report, the terms the “Company,” “Premier Power,” “we,” “us,”
“our,” and similar terms refer to Premier Power Renewable Energy, Inc., a
Delaware corporation, and our subsidiaries.
PART I
Item
1. Business.
Overview
We are a
developer, designer, and integrator of ground mount and rooftop solar energy
solutions for residential, commercial, industrial, and equity fund customers in
North America, Spain, and Italy. We provide a full range of
installation services to our solar energy customers including design,
engineering, procurement, permitting, construction, grid connection, warranty,
system monitoring, and maintenance services. We use solar components
from the industry’s leading suppliers and manufacturers including solar panels
from General Electric (“GE”), Canadian Solar, Sharp, Solyndra, and Sun Power,
inverters from Fronius, Wattsun, SMA, Satcon, and Xantrex, solar trackers from
Wattsun, and residential solar thermal systems from Schuco. We have
installed over 1,400 solar power systems since the commencement of our current
business operations in 2003, with the scale of these projects ranging from 5
kilowatts to multi megawatts of installed capacity. We believe our
experience in developing, designing, and installing large and complex solar
projects differentiates us from many of our competitors.
On July
31, 2009, we acquired Premier Power Italy S.p.A. (formerly known as ARCO Energy,
SRL, hereinafter “Premier Power Italy”), a distributor of solar modules and
developer and integrator of ground mount and rooftop solar power systems in
Italy.
Our
History
We were
originally incorporated as “Harry’s Trucking, Inc.” in Delaware on August 31,
2006. Effective September 5, 2008, we changed our name to “Premier
Power Renewable Energy, Inc.” On September 9, 2008, we consummated a
share exchange transaction whereby we acquired Premier Power Renewable Energy,
Inc., a California corporation (“Premier Power California”) and Premier Power
California’s wholly owned subsidiaries, Premier Power Sociedad Limitada
(“Premier Power Spain”) and Bright Future Technologies, LLC (“Bright
Future”).
Premier
Power California’s history dates back to 2001 when Premier Homes Properties,
Inc. (“Premier Homes”), a privately held homebuilder based in Roseville, formed
a solar power systems design and integration division (the “Solar Division”) in
order to meet its internal mandate to make one out of every three homes Premier
Homes developed into a solar home. On April 22, 2003, in order to
meet the growing demand for commercial and residential retrofit solar power
system installations, the Solar Division was spun-off from Premier Homes by the
formation of Premier Power California.
Bright
Future, a wholly owned subsidiary of Premier Power California, was formed on
December 13, 2006 as a Nevada limited liability company. Bright
Future operates as a trading company that allows Premier Power California and
Premier Power Spain to consolidate its purchases from suppliers of solar energy
products in order to achieve advantageous trade terms.
Premier
Power Spain, a wholly owned subsidiary of Premier Power California, was formed
on July 7, 2006 as a Spanish limited liability company by the principals of
Premier Power California in order to conduct design, sales, and installation
operations in Spain and other parts of Europe. Premier Power Spain
was our initial entry into the European market.
Recent
Developments
On July 31, 2009, we closed the acquisition of 100% of the issued
and outstanding equity ownership of Rupinvest from Esdras Ltd., a corporation
duly organized and existing under the laws of Cyprus
(“Esdras”). Rupinvest distributes, develops, and integrates ground
mount and rooftop solar power systems in Italy through its subsidiary, Premier
Power Italy, which was a majority-owned subsidiary at the closing but which
became a wholly owned subsidiary on December 31, 2009 as described
below. The terms of the transaction are set forth in a Share Exchange
Agreement entered into on June 3, 2009 between the Company, Rupinvest, and
Esdras. Prior to the closing of this share exchange, Rupinvest was
the wholly owned subsidiary of Esdras. We acquired Rupinvest from
Esdras in exchange for (i) a cash payment by us to Esdras in the amount of
twelve thousand five hundred Euros (€12,500, or approximately $18,292) and (ii)
the potential transfer to Esdras of up to 3 million shares of our common
stock, with the number of shares to be transferred, if any, to be calculated
based on achieving certain sales and gross margin goals by Premier Power Italy
over a three-year period. Pursuant to the terms of the transaction,
we also made a capital contribution in the amount of one million, one hundred
and twenty five thousand Euros (€1,125,000, or approximately $1,580,063) into
Premier Power Italy representing a 90% interest. Following the
closing of this share exchange, we conduct operations in Italy through Premier
Power Italy.
On
December 31, 2009, Rupinvest purchased the remaining 10% interest of Premier
Power Italy from Esdras pursuant to the Share Exchange Agreement whereby Premier
Power Italy became the wholly owned subsidiary of
Rupinvest. The agreement allowed for the reimbursement of the
initial capitalization of one hundred and twenty five thousand Euros (€125,000,
or approximately $175,600) made by Esdras if the remaining 10% was purchased by
December 31, 2009.
Financing
Transaction with Vision Opportunity Master Fund – June 16, 2009
Industry
Overview
Challenges
Facing the Electric Power Industry
According
to the Energy Information Administration (“EIA”), a section of the United States
Department of Energy, energy outlook projects moderate growth in U.S. energy
consumption with greater use of renewables. In fact the EIA’s outlook
in 2010 was that global energy consumption would increase by 14% from 2008 to
2035. Electric power used to operate businesses and industries
provides the power needed for homes and offices and provides the power for our
communications, entertainment, transportation, and medical needs. On
the residential side, growth in population and homeowners’ desires to utilize
solar as an alternative source of energy have increased demand over
time. Population shifts to warmer regions have also increased the
need for cooling. Electricity is now more commonly used for local
transportation (electric vehicles) and space/water heating needs.
Due to
continuously increasing energy demands, we believe the electric power industry
faces the following challenges:
|
|
·
|
Limited
Fossil Fuel Supplies and Cost Pressures. Supplies of fossil
fuels that are used to generate electricity such as oil, coal and natural
gas are limited, and yet worldwide demand for electricity continues to
increase. The increasing demand for electricity and a finite
supply of fossil fuels may result in increased fossil fuel prices, which,
in turn, will likely result in a continuation of increases in long-term
average costs for
electricity.
|
|
|
·
|
Stability of
Suppliers. Many of the world’s
leading suppliers of fossil fuels are located in unstable regions of the
world where political instability, labor unrest, war, and terrorist
threats may disrupt oil and natural gas production. Purchasing
oil and natural gas from these countries may increase the risk of supply
shortages and may increase costs of fossil
fuels.
|
|
|
·
|
Generation,
Transmission, and Distribution Infrastructure Costs. Historically,
electricity has been generated in centralized power plants transmitted
over high voltage lines and distributed locally through lower voltage
transmission lines and transformer equipment. Despite the
increasing demand for electricity, investment in electricity generation,
transmission, and distribution infrastructure have not kept pace,
resulting in service disruptions in the U.S. As electricity
demands increase, these systems will need to be expanded, and such
expansion will be capital intensive and time consuming, and may be
restricted by environmental concerns. Without further
investments in this infrastructure, the likelihood of power shortages may
increase.
|
|
|
·
|
Environmental
Concerns and Climate Change. Concerns about
climate change and greenhouse gas emissions have resulted in the Kyoto
Protocol, an international agreement establishing a legally binding
commitment for the reduction of greenhouse gases. As of
February 2010 189 countries had voluntarily ratified the Kyoto Protocol
and are required to reduce greenhouse gas emissions to target levels which
vary by country. In the United States, 29 states have
implemented the Renewable Portfolio Standard, which require electric
companies to purchase a specific amount of power from renewable
sources.
|
Drivers
of Solar Market Adoption
The challenges facing the traditional
electric power industry are driving the adoption of renewable energy
sources. Solar power systems have been used to produce electricity
for several decades, although at generally higher costs as compared with
traditional energy sources. Technological advances during the past
decade that have significantly reduced system costs, combined with the
advantages of solar power as a renewable energy source and government subsidies
and incentives for solar power, have led to solar power becoming one of the
fastest growing renewable energy technologies.
Advantages
that solar power offers over other sources of power include:
|
|
·
|
Clean Energy
Production.
Unlike traditional fossil fuel energy sources and many other
renewable energy sources, solar power systems generate electricity with no
emissions or noise impact.
|
|
|
·
|
Location-Based
Energy Production.
Solar power is a distributed energy source, meaning the electricity
can be generated at the site of consumption. This provides a
significant advantage to the end user who is therefore not reliant upon
the traditional electricity infrastructure for delivery of electricity to
the site of use.
|
|
|
·
|
Energy
Generated to Match Peak Usage Times. Peak energy usage and high
electricity costs typically occur mid-day, which also generally
corresponds to peak sunlight hours and solar power electricity
generation.
|
|
|
·
|
Reliable
Source of Electricity. Solar power systems
generally do not contain moving parts, nor do they require significant
ongoing maintenance. As a result, we believe solar power
systems are one of the most reliable forms of electricity
generation.
|
|
|
·
|
Modular. Solar power systems
are made from interconnecting and laminating solar cells into solar
modules. Given this method of construction, solar power products can be
deployed in many different sizes and configurations to meet specific
customer needs.
|
According to Solarbuzz, an independent
solar energy research firm, total worldwide solar cell production increased from
682 megawatts (MW) in 2003 to 6,854 MW in 2008, which represented a compound
annual growth rate, or CAGR, of approximately 58.7%. Solarbuzz
projects worldwide solar cell production will reach approximately 17,200 MW by
2013 in its “Green World Scenario,” which we believe represents the most
appropriate of three forecast scenarios published by Solarbuzz because it
balances further growth resulting from increased development of government
incentive programs with measured growth in industry production
capacity. This represents a CAGR of 20.2% from 2008 actual solar cell
production of 6,854 MW as reported by Solarbuzz.
Government
Incentives for Solar Energy
Despite the significant advantages of
solar energy that have resulted in recent rapid market growth, solar energy
continues to represent only a small fraction of the world’s energy output as a
result of costs that remain higher than those of traditional energy
sources. According to Solarbuzz, the cost of generating a kWh of
solar electricity has declined from 40 cent per kWh to 20 cent per kWh, but
still remains significantly higher than the cost of traditional energy, which
ranges from an average price of 10.3 cents per kWh in the United States to 27.2
cents per kWh in Italy. While the solar industry continues to drive
down costs by 20% to 40%, various government incentives have been put in place
to make solar energy economically competitive. These incentives
include:
|
|
·
|
Feed-in
Tariffs. Feed-in tariffs, used primarily in Europe,
require utility companies to purchase electricity from renewable energy
sources at a guaranteed rate, generally above the standard rate for
electricity.
|
|
|
·
|
Renewable Portfolio
Standards. Renewable portfolio standards, adopted by 29
states in the United States, require utilities to deliver a certain
percentage of power from renewable energy sources by a specific
date. For example, California requires electric companies to
increase procurement from eligible renewable energy sources by at least 1%
of their retail sales annually, until they reach 20% by
2010.
|
|
|
·
|
Tax credits or
grants. Tax credits or grants provide an offset to the
cost of installing a solar system. In the United States, there
is currently a 30% federal tax credit for commercial and residential solar
power systems, which takes the form of a cash grant in 2009 and
2010.
|
|
|
·
|
Loan
Guarantees. Government-backed loan guarantees enable
companies to finance solar projects at a lower cost of capital than would
otherwise be available in the capital
markets.
|
U.S.
Solar Market Dynamics
According to Solarbuzz, the market for
solar energy in the United States is expected to grow from 342 MW in 2008 to
3.200 MW in 2012, representing a CAGR of 75%. Drivers for solar
market growth include rapidly declining costs of solar systems as much as 20% to
40% over the next three years as well as government incentives including an
investment tax credit (providing a 30% federal rebate for solar energy systems),
renewable portfolio standards in 29 states, and selected state and local tax
credits.
Spanish
Solar Market Dynamics
Spain led the global market for solar
in 2008, with 2.51 gigawatts installed that year alone, according to a report
from the European Photovoltaic Industry Association (EPIA). Spain
imposed a 500 MW cap on the feed-in tariff in 2009, causing Solarbuzz to
forecast the market to decline to 550 MW in 2009, and to then resume growth to
1,050 MW by 2012. With a majority of Spain’s rooftop solar energy
targets unmet, and government support of rooftop solar systems through a revised
feed-in-tariff, the commercial rooftop market has become the leading solar
market segment in Spain.
Italian
Solar Market Dynamics
According to Solarbuzz, the market for
solar energy in Italy is expected to grow from 258 MW in 2008 to 1,600 MW in
2012. We believe that Italy represents an attractive solar market as
a result of favorable sunlight patterns, high traditional power prices, and an
attractive feed-in tariff of €0.346 per kWh (approximately
$0.50). According to Solar Plaza, a solar analyst firm, Italy is the
second largest solar PV energy market after Germany in the European
market. The Italian government has set ambitious goals for solar PV,
with an initial target of 3,000 MW of installed PV power by 2016 and 8,500 MW of
PV expected to be installed by 2020. We believe that grid-parity will
become a fact of life in Italy during this timeframe, meaning that solar
electricity will be able to compete with electricity from the grid without
subsidies.
Our
Products and Services
We
provide a full range of installation services to our solar energy customers
including design, engineering, procurement, permitting, construction, grid
connection, warranty, system monitoring, and maintenance services. In
addition, we are a reseller of solar energy system components including, but not
limited to, racking, wiring, inverters, solar modules, and other related
components sourced from the industry’s leading manufacturers and
suppliers. Through our partners, we assist in arranging power
purchase agreement programs for our customers. In 2010, we intend to offer
direct power purchase agreements.
Business
Segments
We
operate in four business segments: U.S. commercial, U.S. residential,
Spain, and Italy.
U.S
Commercial
Our U.S. commercial business consists
of ground mount or rooftop solar energy projects generally ranging from 100
kilowatt (kWh) to 20 MW provided to corporate, municipal, agricultural, and
utility customers. In this market, we design and build our solar
energy systems to meet each customer’s individual needs and
circumstances. We assess the customer’s annual power requirements and
average daily consumption rates in different seasons of the year to size and
engineer the solar energy system. We assess the customer’s site and
if relevant roof size, configuration, and composition to determine the optimum
location for the solar modules. We factor in information about the
customer’s electrical service territory and its rate structures, and we identify
the customer’s budget and preferred financing method, as well as the customer’s
aesthetic preferences. We also identify the relevant federal, state,
and local regulations, including building codes that are important to the cost,
operation, and return on investment of the customer’s solar energy system, as
well as relevant tax rates and various other factors. We assess this
data using solar monitoring tools that enable us to design a solar energy system
to a size and configuration that maximizes energy efficiency for each customer’s
circumstances. We provide customers with a return on investment
analysis and determine the rebates and performance-based incentives that are
available to each customer. We prepare final construction plans to
obtain a building permit and, as soon as the permit is approved, our
installation professionals begin the installation by placing metal racking on
the customer’s roof (or by building a ground mount), followed by installation of
the solar modules, inverters, and the balance of systems components and safety
equipment.
After the solar photovoltaic (PV)
modules and inverters are procured and installed, we obtain a final inspection
of the installation by the local building department, prepare and submit all
rebate applications to the appropriate rebating jurisdiction, and apply for the
local utility company to interconnect the customer’s solar energy system to the
utility grid. The entire process from signing of the contract through
final inspection by the local building department typically takes between 3 and
6 months, with the actual installation work usually requiring two weeks to two
months.
U.S.
Residential
Our U.S. residential business consists
mainly of rooftop solar installations generally ranging from 5 kWh to 40 kWh
provided to customers primarily in California and New Jersey as a result of the
attractive government incentives in those states. We do provide
installations in other states when financially attractive. The
services we provide to our residential customers are largely similar to our U.S.
commercial customers. Key differences include that the entire process
typically takes between 60 to 90 days for residential customers versus 3 to 6
months for commercial customers, and the actual installation work usually
requires two to five days for residential customers versus two weeks to two
months for commercial customers.
Spain
Our Spanish business consists of
rooftop solar installations generally ranging 5 kWh to 1 MW provided primarily
to businesses that own commercial buildings or warehouses. Our
Spanish business also serves other European countries other than
Italy. The services we provide to our Spanish customers are largely
similar to our U.S. commercial customers. Our global experience and
unmatched engineering and design expertise strongly position us to capitalize on
the commercial rooftop opportunities and further build our leadership role in
this growing market. Additionally in Spain, we perform distribution
services whereby we procure solar modules and invertors and sell these to other
solar integrators or commercial buyers.
Italy
Our Italian business consists of
distribution, ground mount, roof mount, and solar power plant
installations. In Italy, a portion of our business consists of ground
mount or rooftop solar energy projects generally ranging from 50 kWh to 500 kWh
provided to corporate, municipal, agricultural, and utility
customers. In Italy, our customers commission us to install solar
energy systems based on customer-defined specifications, but we have the ability
to define our own projects and select sites based on attractive solar
characteristics. These projects are typically 1 MW in
size. We enter into these projects generally with a
reseller of solar power plants or a financial investor who contracts us to
construct the project. Upon completion of the project, the acquirer
of the project has the rights to the sell electricity to the Italian power
authority at specified rates over 20 years based on Italy’s feed-in
tariff.
Strategy
Our goal
is to be the leading integrator of commercial solar energy
systems. We intend to pursue the following strategies to achieve this
goal:
|
|
·
|
Target multiple
markets. We intend to continue to target numerous market
segments and opportunities ranging from commercial and industrial to
agricultural and residential, both domestically and
internationally. Through geographic, market segment, and
product diversification, we have reduced, and will continue to be able to
reduce, the impact of economic and other fluctuations that any one
individual market, segment, or region may have on our
business.
|
|
|
·
|
Establish best practices
across market segments. We intend to continue to focus
on establishing and refining best practices for design, sales, and
marketing that can be replicated throughout our different locations while
identifying and centralizing operations that are best centralized in order
to reduce the cost of operations and increase awareness of our services so
that our best practices are applied in a uniform manner and delivered
consistently across markets.
|
|
|
·
|
Develop proprietary know
how. We believe our experience in developing, designing,
and installing large and complex solar projects differentiates us from
many of our competitors. We intend to continue to develop
proprietary turn-key solar power systems and continued improvements upon
our prefabrication abilities for application in commercial, rooftop, and
ground mount applications that will reduce design, permitting, and
installation time and cost.
|
|
|
·
|
Balance in-house engineering
with outsourced labor. We intend to balance the use of
our in-house engineering, design, and installation staffs with the use of
outsourcing when appropriate in order to improve the customer experience,
maintain quality control, reduce costs, and protect our
brand.
|
|
|
·
|
Expand our participation in
“value added” businesses. We intend to continue to
expand our offerings to include services such as providing after-market
systems management programs and customized project finance solutions to
customers and prospective customers. This will allow us to have
greater participation in the ancillary revenue that our projects create,
which currently is not a significant portion of our
business.
|
|
|
·
|
Develop financial tools such
as leases or Power Purchase Agreements (PPAs) to help consumers and
businesses decide in favor of solar power. A PPA is a
long-term contract under which a customer has no up-front cost and instead
agrees to purchase the energy produced by the solar system at a fixed
rate, typically adjusted annually at an agreed rate, for 15, 20, or 25
years. The customer does not own the system and the elimination
of a capital outlay simplifies the “going solar”
decision.
|
|
|
·
|
Expand through both
acquisitions and organic growth. As a growing number of
states and countries adopt solar programs, we expect solar demand to
continue to grow. We intend to continue to evaluate potential
acquisitions to expand our presence worldwide. We view
acquiring a local presence in a new market as a critical step in gaining a
strong brand and presence in a
market.
|
Customers
Our
business consists of the installation of solar energy systems and all related
components for use by commercial and industrial enterprises, municipalities,
residential homeowners, and other solar energy providers. The
following table highlights the breakdown of our revenue by market in 2009 and
2008:
|
|
|
United
States
|
|
|
Spain
|
|
|
Italy
|
|
|
2009
|
|
|
45.5 |
% |
|
|
19.2 |
% |
|
|
35.3 |
% |
|
2008
|
|
|
70.2 |
% |
|
|
29.8 |
% |
|
|
- |
|
In 2009,
our largest customers were an Italian reseller, which represented 17% of our
total revenue, a distribution customer, which represented 5% of our total
revenue, and a U.S. commercial customer, which represented 6% of our total
revenue. For the fiscal year ended December 31, 2009, 81% of our
revenue was derived from commercial and industrial customers, and 19% of our
revenue was derived from residential customers. In 2008, our two
largest customers represented 18% and 12% of our total revenue,
respectively. For the fiscal year ended December 31, 2008, 84% of our
revenue was derived from commercial and industrial customers, and 16% of our
revenue was derived from residential customers.
Our
clients in the United States have included utility companies such as Pacific Gas
and Electric and Sierra Pacific Power Company, home builders such as KB Homes,
and numerous agricultural clients such as leading wineries in Napa Valley,
California. Our clients in Spain have included BTV, CasaVilla, and
Salvi Cazados. Our clients in Italy have included Global Green
Advisors, Nacastri, and Camardo.
We
believe that the solar energy market is dynamic and constantly changing as
certain government standards and directives that affect the marketplace have
allowed, and will continue to allow, for new customers in new geographic
areas. We believe that Renewable Portfolio Standards (“RPS”) in the
United States have resulted in increased demand for solar energy in the American
marketplace. RPS is a state policy that requires electricity providers to
obtain a minimum amount of their power from renewable energy by a certain
date. According to a May 2009 report by the U.S. Department of
Energy, there were 24 states that adopted a RPS-type
mechanism. According to the Pew Center on Global Climate Change, that
number increased to 29 states. We believe that this number will
continue to increase. With each new state that adopts a RPS, bases of
new customers of solar energy will develop. In June 2009, Congress
passed a cap-and-trade energy bill that would require electric utilities to meet
20% of their electricity demand through renewable sources by 2020. We
believe this will generate additional demand for solar energy, which would
create new customers. We also believe that the renewable energy
directive of the European Union also plays a role in growth of our
marketplace. According to the European Renewable Energies Foundation
and the European Future Energy Forum, the EU’s member-nations are required to
provide at least 20% of gross final energy consumption from renewable energy
sources by 2020. This target is mandatory of the 27
member-nations. Each member-nation must draft a Renewable Energy
Action Plan, which must include clear development targets for electricity,
heating, cooling, and fuel. Consequently, to avoid penalties, the
member-nations provide incentives in the form of feed-in tariffs for the
generation of solar electricity. This EU renewable energy directive,
thus, also provides for an increase in customers within the EU. We
believe that our customer base will grow as a result of such standards and
directives.
Quality
Control
We have a
“zero defect” quality assurance program for installation of solar energy
systems. Instituted in 2006, the zero defect policy was created to
set the highest quality and customer satisfaction standards in the industry
today. The program sets standards for ten areas of installation: (1)
installed equipment, (2) solar array, (3) array mounting structure, (4) wire
runs, (5) system component location, (6) system component mounting, (7)
electrical, (8) system performance, (9) building requirements, and (10)
surrounding property. Each of our installations is independently
verified by a quality control officer and must meet a rigid standard for
excellence. One point is awarded for each standard that is met, and
our installation crews must have a score of at least 9 points for each
installation. If an installation crew scores less than 9 points for a
particular installation, we follow up with the customer to allow management to
understand the core problem with that particular installation and to design and
implement measures to further improve the customer experience.
Our
review standards go beyond the quality of the installation to include measures
of the customer experience. We use the “Net Promoter Score” developed
by the Massachusetts Institute of Technology and implemented by companies such
as GE and Toyota to measure quality and customer satisfaction. We
regularly review customer surveys and scores and design and implement measures
to further improve the customer experience.
Competition
We are active in the U.S. and European
markets and have a few direct competitors that are concurrently active in both
of those markets. The following provides more specific competitive
information for each of our target markets.
U.S.
Competitors
In
the United States, the solar design and integration market is highly fragmented,
and we face direct competition in this market from a number of smaller local
installers within many U.S. cities, particularly for residential
customers. For residential opportunities in American cities and
regions such as Los Angeles, the San Francisco Bay Area, and California’s
Central Valley, we experience competition from regional installers such as
Akeena Solar, Solar Universe, Solar City, and SPG. Based on our
geographic diversification, buying power, and unique installation methods, the
effect of any one installer on our business is limited but
growing. In particular, among the commercial grade opportunities,
there are few companies with the level of experience to perform, and therefore
only a few competitors qualify under larger scale “Request for Proposal” (“RFP”)
projects. These competitors include SunPower and BP
Solar. We seek to distinguish ourselves from the competition by
marketing our depth of experience, complex engineering and design capabilities,
customer satisfaction, and our track record for delivering “on-time” and
“on-budget” installations and when project finance is required providing the
customer with an attractive financing model.
Spanish
Competitors
In the
Spanish market, we face competition from Acciona and Tudela Solar, among other
companies. These companies, along with most of the competition in
Spain, are focused on building large-scale solar farms, which have proliferated
in 2008 as a result of national feed-in tariffs. Large-scale farm
developers are experienced at engineering ground mount systems in abundant and
open space and replicating redundant tasks related to a large-scale
installation. Our Spanish business is differentiated because it is
not dependent on large-scale solar farm subsidies or feed-in tariffs, and
instead is focused on the smaller commercial roof top installation, which has
greater design and installation challenges. These projects have not
been affected by the caps placed on solar farms by the Spanish
government. In addition, we have developed and secured exclusivity on
various components of our ballast mount roof system that reduces the cost and
time to complete installations and provides a competitive
advantage.
Italian
Competitors
In the
Italian market, we face competition from Enerqos and SAEM Energy Alternative,
among other companies. Premier Power Italy intends to operate
as a solar developer and solar integrator. In 2009, we largely
operated as a constructor of solar power plants. In 2010, it is our intent
to market large scale solar power plants as turnkey systems to mostly
financial buyers that acquire systems for purposes of investment because once
these systems are connected to the power grid they produce a constant stream of
cash flow for 20 years for the electricity they produce pursuant to the Italian
feed-in tariff program. Dealing in the development, construction, and sale
of large scale, capital intensive solar power plants to sophisticated financial
buyers that purchase and manage a portfolio of income producing solar power
plants as a core business requires significant resources, capabilities,
relationships, and a proven track record. These factors, in addition to
long development cycles that must be funded in advance, a localized culture that
can impede outsiders, and the complex nature of the relatively new solar feed-in
tariff program and varied regional permitting processes, create barriers to
competitor entry and hinder both small and large companies alike from entering
the market.
Sales
and Marketing Activities
We spent
approximately $.8 million and $.4 million on domestic and international sales
and marketing activities in 2009 and 2008, respectively. We
participate in the solar industry’s leading trade shows, use radio and print
advertising and marketing tools, and have hosted consumer-focused seminars in
targeted markets, as well as customer appreciation events to raise awareness of
solar power options and our brand, services and products. We also
employ a national public relations firm in the United States, and have used
web-based promotion tools on our websites to educate customers, to showcase our
latest installations, and to provide general and specific sales
information.
Principal
Suppliers
The
components used in our solar energy systems consist of solar modules, inverters,
racking, wire, hardware, monitoring equipment, and electrical
equipment. We have no exclusive supplier
relationships. We purchase the components from leading solar
energy product suppliers including solar modules from GE, Sharp, and SunPower
Corporation; inverters from Fronius, Satcon, SMS, and Zantrex; solar trackers
from Watsun; and residential solar thermal systems from Schuco. In
particular, Canadian Solar, GE, Sharp, SunPower Corporation, and Solyndra
together accounted for over 95% and 80% of our purchases of solar modules during
the fiscal years ended December 31, 2009 and 2008, respectively.
Solar
modules and inverters comprise a substantial portion of the total cost
of our installations. We constantly evaluate the outlook for supply
of solar panels and other components. However, we currently do not
maintain any long-term supply agreements for the purchase of these components,
and thus we may be subject to the availability of and/or market price
fluctuations for the components used in our solar energy systems.
Intellectual
Properties and Licenses
We
applied with the U.S. Patent and Trademark Office (“USPTO”) for trademark
protection for the brand name “Premier Power,” for which we received approval on
July 21, 2009, and for the brand name “Bright Futures,” for which we received
approval on December 15, 2009. We also applied with the USPTO for
trademark protection of our sales slogan, “Your Solar Electricity
Specialist.” This application is currently pending.
Research
and Development
We are
focused on leveraging our years of experience in designing and installing solar
systems to develop best practices and differentiating know how. For
example, we help GE develop its popular solar tile. Any technology
and/or procedures that are developed are based on the decades of experience in
solar installations held by the persons behind the development and in-house
expertise in electrical and structural engineering. Our experienced
engineering team constantly looks for new and innovative ways to address space
constraints, time, and cost saving designs that will increase efficiencies and
drive added revenue.
Our
research and development efforts are often aimed at technology integrations and
system productivity and performance features. Our engineering team
has evaluated Thin Film module technology, new racking system, next generation
inverter, and connector applications on various installation projects throughout
the year. Under our installation contracts, we typically obtain the
rights to use any improvements to our technology developed or discovered on a
particular installation on other customer installations.
Government
Approval and Regulation
All
products that we resell are guaranteed by the manufacturer to have passed all
required government approval and regulation requirements. Some of the electrical
services we provide are regulated and require licensing. For example, the
installations of electrical components that are connected to the electric meter
require a C10 license in California and C2 license in Nevada, and the
installation of solar systems in California requires a C46
license. As we expand our installations operation into other states,
we may need to obtain additional licenses required by the local building
authorities. Some states accept a C10 license from California. We possess and
maintain all the necessary licenses required for the services we provide. Our
employees hold some of the highest levels of licensing and certifications
available in the industry, and some employees are certified by the North America
Board of Certified Energy Practitioners (NABCEP).
Compliance
with Environmental Laws
We are
not required to comply with any environmental laws that are particular to the
solar industry. However, it is our policy to be as environmentally
conscientious in every aspect of our operations.
Employees
As of
March 24, 2010, we had approximately 80 employees, all of which are
full-time employees.
Offices
and Websites
Our
principal executive offices are located at 4961Windplay Drive, Suite 100, El
Dorado Hills, CA 95762. Our main telephone number is (916) 939-0400,
and our fax number is (916) 939-0490. We also have offices in
Southern California, Nevada, New Jersey, Spain (in Barcelona, Pamplona, and
Madrid), and Italy (in Rome and Campobasso). We also have websites
located at www.premierpower.com and www.mysolarexperience.com. The
information on these websites is not incorporated herein by
reference.
Item
1A. Risk Factors.
The
statements contained in or incorporated into this report that are not historic
facts are forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from those set forth in or
implied by forward-looking statements. If any of the following risks
actually occurs, our business, financial condition, or results of operations
could be harmed.
Risks
Relating to Our Business
We
have a short operating history as a public company, and the limited operating
history of some of our subsidiaries makes it difficult to evaluate our future
prospects and results of operations.
We may
need to hire additional management personnel and outside assistance from legal,
accounting, and other professionals to assist us with complying with additional
SEC reporting requirements and compliance under the Sarbanes-Oxley Act of 2002
not previously required of us as a private company prior to the September 2008
share exchange. This could be more costly than planned. Further, the
limited operating history of Bright Future, Premier Power Spain, and Premier
Power Italy makes it difficult to evaluate our business. In the event that we
are not able to manage our growth and operate as a public company due to our
limited experience, our business may suffer uncertainty and failures, which
makes it difficult to evaluate our business.
We are dependent upon our suppliers
for the components used in the systems we design and install, and our major
suppliers are dependent upon the continued availability and pricing of
polysilicon and other raw materials used in solar modules. Any increases in
the price of solar components or any interruptions to or shortage or decline in
the quality of the solar components we purchase for our solar energy systems
could adversely affect our business.
Key
components used in our systems are purchased from a limited number of
manufacturers. In particular, Canadian Solar, Sharp, SunPower Corporation,
Solyndra, and GE account for over 95% of our purchases of solar panels. We are
subject to market prices for the components that we purchase for our
installations, which are subject to fluctuation. We cannot ensure that the
prices charged by our suppliers will not increase because of changes in market
conditions or other factors beyond our control. An increase in the price of
components used in our systems could result in an increase in costs to our
customers and could have a material adverse effect on our revenues and demand
for our products and services. Our suppliers are dependent upon the availability
and pricing of polysilicon, one of the main materials used in manufacturing
solar panels. Interruptions in our ability to procure needed components for our
systems, whether due to discontinuance by our suppliers, delays or failures in
delivery, shortages caused by inadequate production capacity or unavailability,
or for other reasons, would adversely affect or limit our sales and growth. In
addition, increases in the prices of solar modules could make systems that have
been sold but not yet installed unprofitable for us. There is no assurance that
we will continue to find qualified manufacturers on acceptable terms and, if we
do, there can be no assurance that product quality will continue to be
acceptable, which could lead to a loss of sales and revenues.
Various
licenses and permits are required to operate our business, and the loss of or
failure to renew any or all of these licenses and permits could prevent us from
either completing current projects or obtaining future projects, and, thus,
materially adversely affect our business.
We hold
electrical contractor licenses in all states in which we operate, including C10,
C2, and C46. Also, we are certified by the North America Board of Certified
Energy Practitioners (NABCEP). The loss of any such licenses or certifications,
or the loss of any key personnel who hold such licenses or certifications, would
materially adversely affect our business because it could prevent us from
obtaining and/or completing solar integration projects in states where we or our
personnel lose such licenses or certifications or are in non-compliance with
state licensing or certification requirements.
We
are highly dependent on senior management and key sales and technical
personnel. The loss and inability to replace any such persons could
have a material adverse effect on our business and operations.
We are
highly dependent on our senior management to manage our business and operations
and our key managerial, financial, sales, design, engineering, technical and
other personnel for the sale, development and installation of our solar power
systems. In particular, we rely substantially on Dean R. Marks, our President
and Chief Executive Officer, and Miguel de Anquin, our Chief Operating Officer,
and Corporate Secretary, to manage our operations. Although we have entered into
employment agreements with and obtained key-man life insurance policies for our
benefit on the lives of Messrs. Marks and de Anquin, we cannot assure their
continued services to the Company. The loss of either one of them, or any other
member of our senior management, would have a material adverse effect on our
business and operations. Competition for senior management and sales and
technical personnel is intense, and the pool of suitable candidates is limited.
We may be unable to locate a suitable replacement for any member of our senior
management or key sales and technical personnel that we lose. In addition, if
any member of our senior management or key sales and technical personnel joins a
competitor or forms a competing company, they may compete with us for customers,
business partners and other key professionals and staff members of our company.
Although
each of our senior management and key sales and technical personnel has signed a
confidentiality and non-competition agreement in connection with his employment
with us, we cannot provide assurances that we will be able to successfully
enforce these provisions in the event of a dispute between us and any member of
our senior management or key operational personnel.
If we are unable to attract, train,
and retain highly qualified personnel, the quality of our services may
decline, and we may not meet our business and financial
goals.
We
compete for qualified personnel with other solar integration companies. Intense
competition for these personnel could cause our compensation costs to increase
significantly, which, in turn, could have a material adverse effect on our
results of operations. Our future success and ability to grow our business will
depend in part on the continued service of these individuals and our ability to
identify, hire and retain additional qualified personnel. If we are unable to
attract and retain qualified employees, we may be unable to meet our business
and financial goals, which will require the retention of these qualified
employees to work on our future solar integration projects as we expand our
business.
Our
growth strategy may prove to be disruptive and divert management
resources.
Our
growth strategy may involve complex transactions and present financial,
managerial and operational challenges, including diversion of management
attention from our existing businesses, difficulty with integrating personnel
and financial and other systems, increased expenses, including compensation
expenses resulting from newly hired employees, the assumption of unknown
liabilities and potential disputes. We could also experience financial or other
setbacks if any of our growth strategies incur problems of which we are not
presently aware. We may also require additional financing in the future in
connection with our growth strategy.
We
may need to obtain additional debt or equity financing to fund future capital
expenditures and to meet working capital requirements, which may be obtained on
terms that are unfavorable to the Company and/or our stockholders.
Additional
equity may result in dilution to the holders of our outstanding shares of
capital stock. Additional debt financing may include conditions that would
restrict our freedom to operate our business, such as conditions
that:
|
|
·
|
limit our ability to pay
dividends or require us to seek consent for the payment of
dividends;
|
|
|
·
|
increase our vulnerability to
general adverse economic and industry
conditions;
|
|
|
·
|
require us to dedicate a portion
of our cash flow from operations to payments on our debt, thereby reducing
the availability of our cash flow to fund capital expenditures, working
capital and other general corporate purposes;
and
|
|
|
·
|
limit our flexibility in planning
for, or reacting to, changes in our business and our
industry.
|
We cannot
guarantee that we will be able to obtain any additional financing on terms that
are acceptable to us, or at all.
Geographical business expansion
efforts we make could result in difficulties in successfully managing
our business and consequently harm our financial
condition.
As part
of our business strategy, we may seek to expand by acquiring competing
businesses or customer contracts outside of our current geographic markets, or
we may open offices in the geographical markets we desire to operate within. We
may face challenges in managing expanding product and service offerings and in
integrating acquired businesses with our own. We cannot accurately predict the
timing, size and success of our expansion efforts and the associated capital
commitments that might be required. We expect to face competition for expansion
candidates, which may limit the number of expansion opportunities available to
us and may lead to higher expansion costs. There can be no assurance that we
will be able to identify, acquire or profitably manage additional businesses and
contracts or successfully integrate acquired businesses and contracts, if any,
into our company, without substantial costs, delays or other operational or
financial difficulties. In addition, expansion efforts involve a number of other
risks, including:
|
|
·
|
failure of the expansion efforts
to achieve expected results;
|
|
|
·
|
diversion of management’s
attention and resources to expansion
efforts;
|
|
|
·
|
failure to retain key customers
or personnel of the acquired businesses;
and
|
|
|
·
|
risks associated with
unanticipated events, liabilities or
contingencies.
|
Client
dissatisfaction or performance problems at a single acquired business could
negatively affect our reputation. The inability to acquire businesses on
reasonable terms or successfully integrate and manage acquired companies, or the
occurrence of performance problems at acquired companies, could result in
dilution to our stockholders, unfavorable accounting charges and difficulties in
successfully managing our business.
Our inability to obtain capital, use
internally generated cash, or use shares of our common stock or debt to
finance future expansion efforts could impair the growth and expansion of
our business.
Reliance
on internally generated cash or debt to finance our operations or to complete
business expansion efforts could substantially limit our operational and
financial flexibility. The extent to which we will be able or willing to use
shares of common stock to consummate expansions will depend on our market value
from time to time and the willingness of potential sellers to accept it as full
or partial payment. Using shares of common stock for this purpose also may
result in significant dilution to our then existing stockholders. To the extent
that we are unable to use common stock to make future expansions, our ability to
grow through expansions may be limited by the extent to which we are able to
raise capital for this purpose through debt or equity financings. No assurance
can be given that we will be able to obtain the necessary capital to finance a
successful expansion program or our other cash needs. If we are unable to obtain
additional capital on acceptable terms, we may be required to reduce the scope
of any expansion. In addition to requiring funding for expansions, we may need
additional funds to implement our internal growth and operating strategies or to
finance other aspects of our operations. Our failure to (i) obtain additional
capital on acceptable terms, (ii) use internally generated cash or debt to
complete expansions because it significantly limits our operational or financial
flexibility, or (iii) use shares of common stock to make future expansions may
hinder our ability to actively pursue any expansion program we may decide to
implement and negatively impact our stock price.
Our
operations are cash intensive, and our business could be adversely affected if
we fail to maintain sufficient levels of working capital.
We expend
a significant amount of cash in our operations, principally to fund our
materials procurement. Our suppliers typically provide us with credit. In turn,
we typically require our customers to make payment at various stages of the
project. We generally fund most of our working capital requirements out of cash
flow generated from operations. If we fail to generate sufficient revenues from
our sales or if we experience difficulties collecting our accounts receivables,
we may not have sufficient cash flow to fund our operating costs, and our
business could be adversely affected.
Our
operating results may fluctuate from period to period, and if we fail to meet
market expectations for a particular period, our stock price may
decline.
Our
operating results have fluctuated from period to period and are likely to
continue to fluctuate as a result of a wide range of factors, including sales
demands, electricity rate changes, changes in incentives and technological
improvements. Our production and sales are generally lower in the winter due to
weather conditions and holiday activities. Interim reports may not be indicative
of our performance for the year or our future performance, and period-to-period
comparisons may not be meaningful due to a number of reasons beyond our control.
We cannot provide assurances that our operating results will meet the
expectations of market analysts or our investors. If we fail to meet their
expectations, there may be a decline in our stock price.
Because the solar integration
industry is highly competitive and has low barriers to entry, we may lose market share to larger
companies that are better equipped to weather deterioration in market
conditions due to increased competition.
Our
industry is highly competitive and fragmented, is subject to rapid change and
has low barriers to entry in some of the markets in which we operate. We may in
the future compete for potential customers with solar system installers and
servicers, electricians, roofers, utilities and other providers of solar power
equipment or electric power. Some of these competitors may have significantly
greater financial, technical and marketing resources and greater name
recognition than we have. We believe that our ability to compete depends in part
on a number of factors outside of our control, including:
|
|
·
|
the ability of our competitors to
hire, retain and motivate qualified technical
personnel;
|
|
|
·
|
the ownership by competitors of
proprietary tools to customize systems to the needs of a particular
customer;
|
|
|
·
|
the price at which others offer
comparable services and
equipment;
|
|
|
·
|
the extent of our competitors’
responsiveness to client
needs;
|
|
|
·
|
risk of local economy decline;
and
|
|
|
·
|
installation
technology.
|
Competition
in the solar power services industry may increase in the future, partly due to
low barriers to entry, as well as from other alternative energy resources now in
existence or developed in the future. Increased competition could result in
price reductions, reduced margins or loss of market share and greater
competition for qualified technical personnel. There can be no assurance that we
will be able to compete successfully against current and future competitors. If
we are unable to compete effectively, or if competition results in a
deterioration of market conditions, our business and results of operations would
be adversely affected.
We
act as the general contractor for our customers in connection with the
installation of our solar power systems and are subject to risks associated with
construction, bonding, cost overruns, delays, and other contingencies, which
could have a material adverse effect on our business and results of
operations.
We act as
the general contractor for our customers in connection with the installation of
our solar power systems. All essential costs are estimated at the time of
entering into the sales contract for a particular project, and these are
reflected in the overall price that we charge our customers for the project.
These cost estimates are preliminary and may or may not be covered by contracts
between us or the other project developers, subcontractors, suppliers and other
parties to the project. In addition, we require qualified, licensed
subcontractors to install some of our systems. Shortages of such skilled labor
could significantly delay a project or otherwise increase our costs. Should
miscalculations in planning a project or defective or late execution occur, we
may not achieve our expected margins or cover our costs. Also, many systems
customers require performance bonds issued by a bonding agency. Due to the
general performance risk inherent in construction activities, it is sometimes
difficult to secure suitable bonding agencies willing to provide performance
bonding. In the event we are unable to obtain bonding, we will be unable to bid
on, or enter into, sales contracts requiring such bonding. Delays in solar panel
or other supply shipments, other construction delays, unexpected performance
problems in electricity generation or other events could cause us to fail to
meet these performance criteria, resulting in unanticipated and severe revenue
and earnings losses and financial penalties. Construction delays are often
caused by inclement weather, failure to timely receive necessary approvals and
permits, or delays in obtaining necessary solar panels, inverters or other
materials. We operate in international markets that have unique permitting
requirements, which, if not met, may cause delays. The occurrence of
any of these events could have a material adverse effect on our business and
results of operations.
We
generally recognize revenue on system installations on a “percentage of
completion” basis and payments are due upon the achievement of contractual
milestones, and any delay or cancellation of a project could adversely affect
our business.
We
recognize revenue on our system installations on a “percentage of completion”
basis and, as a result, our revenue from these installations is driven by the
performance of our contractual obligations, which is generally driven by
timelines for the installation of our solar power systems at customer sites.
This could result in unpredictability of revenue and, in the short term, a
revenue decrease. As with any project-related business, there is the
potential for delays within any particular customer project. Variation of
project timelines and estimates may impact the amount of revenue recognized in a
particular period. In addition, certain customer contracts may include payment
milestones due at specified points during a project. Because we must invest
substantial time and incur significant expense in advance of achieving
milestones and the receipt of payment, failure to achieve milestones could
adversely affect our business and cash flows.
We
are subject to particularly lengthy sales cycles with our equity fund,
commercial, and government customers, which may adversely affect our sales and
marketing efforts.
Factors
specific to certain of our customers’ industries have an impact on our sales
cycles. Our equity fund, commercial, and government customers may have longer
sales cycles due to the timing of various state and federal requirements. These
lengthy and challenging sales cycles may mean that it could take longer before
our sales and marketing efforts result in revenue, if at all, and may have
adverse effects on our operating results, financial condition, cash flows, and
stock price.
Our failure to meet a customer’s
expectations in the performance of our services, and the risks and
liabilities associated with placing our employees and technicians in our customers’
homes and businesses, could give rise to claims against
us.
Our
engagements involve projects that are critical to our customers’ business or
home. Our failure or inability to meet a customer’s expectations in the
provision of our products and services could damage or result in a material
adverse change to their premises or property, and therefore could give rise to
claims against us or damage our reputation. In addition, we are exposed to
various risks and liabilities associated with placing our employees and
technicians in the homes and workplaces of others, including possible claims of
errors and omissions, harassment, theft of client property, criminal activity
and other claims.
We
generally do not have long-term agreements with our solar integration customers
and, accordingly, could lose customers without warning.
Our
products are generally not sold pursuant to long-term agreements with solar
integration customers, but instead are sold on a purchase order basis. We
typically contract to perform large projects with no assurance of repeat
business from the same customers in the future. Although cancellations on our
purchase orders to date have been insignificant, our customers may cancel or
reschedule purchase orders with us on relatively short notice. Cancellations or
rescheduling of customer orders could result in the delay or loss of anticipated
sales without allowing us sufficient time to reduce, or delay the incurrence of,
our corresponding inventory and operating expenses. In addition, changes in
forecasts or the timing of orders from these or other customers expose us to the
risks of inventory shortages or excess inventory. This, in addition to the
non-repetition of large systems projects and our failure to obtain new large
system projects due to current economic conditions and reduced corporate and
individual spending, could cause our revenues to decline, and, in turn, our
operating results to suffer.
Our profitability depends, in part,
on our success in brand recognition, and we could lose our competitive
advantage if we are unable to protect our trademark against infringement. Any
related litigation could be time-consuming and
costly.
We
believe our brand has gained substantial recognition by customers in certain
geographic areas. We have trademark protection for the brand names “Premier
Power” and “Bright Futures” and have applied for trademark protection of our
sales slogan “Your Solar Electricity Specialist.” Use of our name or
a similar name by competitors in geographic areas in which we have not yet
operated could adversely affect our ability to use or gain protection for our
brand in those markets, which could weaken our brand and harm our business and
competitive position. In addition, any litigation relating to protecting our
trademark against infringement is likely to be time consuming and
costly.
Our
Premier Ballasting and Premier Racking systems are untested for long-term
effectiveness and may not be patentable or may encounter other unexpected
problems, which could adversely affect our business and results of
operations.
Our
Premier Ballasting and Premier Racking systems have been tested in installation
settings but for an insufficient period of time to prove their long-term
effectiveness and benefits. These systems may not be effective or other problems
may occur that are unexpected and could have a material adverse effect on our
business or results of operations. We have not filed patent
applications for our Premier Ballasting and Premier Racking systems technology,
patents may not be issued on such technology, or we may not be able to realize
the benefits from any patents that are issued on such technology.
We
may face intellectual property infringement claims that could be time-consuming
and costly to defend and could result in our loss of significant rights and the
assessment of damages.
If we
receive notice of claims of infringement, misappropriation or misuse of other
parties’ proprietary rights, some of these claims could lead to litigation. We
cannot provide assurances that we will prevail in these actions, or that other
actions alleging misappropriation or misuse by us of third-party trade secrets,
infringement by us of third-party patents and trademarks or the validity of our
patent or trademarks, will not be asserted or prosecuted against us. We may also
initiate claims to defend our intellectual property rights. Intellectual
property litigation, regardless of outcome, is expensive and time-consuming,
could divert management’s attention from our business and have a material
negative effect on our business, operating results or financial condition. If
there is a successful claim of infringement against us, we may be required to
pay substantial damages (including treble damages if we were to be found to have
willfully infringed a third party’s patent) to the party claiming infringement,
develop non-infringing technology, stop selling our products or using technology
that contains the allegedly infringing intellectual property or enter into
royalty or license agreements that may not be available on acceptable or
commercially practical terms, if at all. Our failure to develop non-infringing
technologies or license the proprietary rights on a timely basis could harm our
business. Parties making infringement claims on any future issued patents may be
able to obtain an injunction that would prevent us from selling our products or
using technology that contains the allegedly infringing intellectual property,
which could harm our business.
Product
liability claims against us could result in adverse publicity and potentially
significant monetary damages.
As a
seller of consumer products, we face an inherent risk of exposure to product
liability claims in the event that our solar energy systems’ use results in
damages, injuries or fatalities. Since solar energy systems are electricity
producing devices, it is possible that our products could result in damage,
injury or fatality, whether by product malfunctions, defects, improper
installation or other causes. If such damages, injuries or fatalities or claims
were to occur, we could incur monetary damages, and our business could be
adversely affected by any resulting negative publicity. The successful assertion
of product liability claims against us also could result in potentially
significant monetary damages and, if our insurance protection is inadequate to
cover these claims, could require us to make significant payments from our own
resources.
We
do not carry business interruption insurance, and any unexpected business
interruptions could adversely affect our business.
A
decrease in the availability of credit or an increase in interest rates could
make it difficult for customers to finance the cost of solar energy systems and
could reduce demand for our services and products.
Some of
our prospective residential and commercial customers may depend on debt
financing, such as power purchase agreements of home equity loans, to fund the
initial capital expenditure required to purchase a solar energy system.
Third-party financing sources, specifically for solar energy systems, are
currently limited, especially due to recent domestic and worldwide economic
troubles. The lack of financing sources, a decrease in the availability of
credit or an increase in interest rates could make it difficult or more costly
for our potential customers to secure the financing necessary to purchase a
solar energy system on favorable terms, or at all, thus lowering demand for our
products and services and negatively impacting our business.
A
portion of our revenues is generated by construction contracts, and, thus, a
decrease in construction could reduce our construction contract-related sales
and, in turn, adversely affect our revenues.
Some of
our solar-related revenues were generated from the design and installation of
solar power products in newly constructed and renovated buildings, plants and
residences. Our ability to generate revenues from construction contracts will
depend on the number of new construction starts and renovations, which should
correlate with the cyclical nature of the construction industry and be affected
by general and local economic conditions, changes in interest rates, lending
standards and other factors. For example, the current housing slump and
tightened credit markets have resulted in reduced new home construction, which
could limit our ability to sell solar products to residential and commercial
developers.
We
derive most of our revenue from sales in a limited number of territories, and we
will be unable to further expand our business if we are unsuccessful in adding
additional geographic sales territories to our operations.
We
currently derive most of our revenue from sales of our solar integration
services in the United States, Italy, and Spain. This geographic concentration
exposes us to growth rates, economic conditions, and other factors that may be
specific to those territories to which we would be less subject if we were more
geographically diversified. The growth of our business will require us to expand
our operations and commence operations in other states, countries, and
territories. Any geographic expansion efforts that we undertake may not be
successful, which, in turn, would limit our growth opportunities.
We
face risks associated with international trade and currency exchange that could
have a material impact on our profitability.
We
transact business in the U.S. dollar and the Euro. Changes in exchange rates
would affect the value of deposits of currencies we hold. We do not currently
hedge against exposure to currencies. We cannot predict with certainty future
exchange rates and their impact on our operating results. Movements in the
exchange rate between the U.S. dollar and the Euro could have a material impact
on our profitability.
Our
success may depend in part on our ability to make successful
acquisitions.
As part
of our business strategy, we plan to expand our operations through strategic
acquisitions in our current markets and in new geographic markets. We cannot
accurately predict the timing, size, and success of our acquisition efforts. Our
acquisition strategy involves significant risks, including the
following:
|
|
·
|
our ability to identify suitable
acquisition candidates at acceptable
prices;
|
|
|
·
|
our ability to successfully
complete acquisitions of identified
candidates;
|
|
|
·
|
our ability to compete
effectively for available acquisition
opportunities;
|
|
|
·
|
increases in asking prices by
acquisition candidates to levels beyond our financial capability or to
levels that would not result in the returns required by our acquisition
criteria;
|
|
|
·
|
diversion of management’s
attention to expansion
efforts;
|
|
|
·
|
unanticipated costs and
contingent liabilities associated with
acquisitions;
|
|
|
·
|
failure of acquired businesses to
achieve expected results;
|
|
|
·
|
our failure to retain key
customers or personnel of acquired businesses;
and
|
|
|
·
|
difficulties entering markets in
which we have no or limited
experience.
|
These
risks, as well as other circumstances that often accompany expansion through
acquisitions, could inhibit our growth and negatively impact our operating
results. In addition, the size, timing, and success of any future acquisitions
may cause substantial fluctuations in our operating results from quarter to
quarter. Consequently, our operating results for any quarter may not be
indicative of the results that may be achieved for any subsequent quarter or for
a full fiscal year. These fluctuations could adversely affect the market price
of our common stock.
Our
failure to integrate the operations of acquired businesses successfully into our
operations or to manage our anticipated growth effectively could materially and
adversely affect our business and operating results.
In order
to pursue a successful acquisition strategy, we must integrate the operations of
acquired businesses into our operations, including centralizing certain
functions to achieve cost savings and pursuing programs and processes that
leverage our revenue and growth opportunities. The integration of the
management, operations, and facilities of acquired businesses with our own could
involve difficulties, which could adversely affect our growth rate and operating
results. We may be unable to do any of the following:
|
|
·
|
effectively complete the
integration of the management, operations, facilities and accounting and
information systems of acquired businesses with our
own;
|
|
|
·
|
efficiently manage the combined
operations of the acquired businesses with our
operations;
|
|
|
·
|
achieve our operating, growth and
performance goals for acquired
businesses;
|
|
|
·
|
achieve additional revenue as a
result of our expanded operations;
or
|
|
|
·
|
achieve operating efficiencies or
otherwise realize cost savings as a result of anticipated acquisition
synergies.
|
Our rate
of growth and operating performance may suffer if we fail to manage acquired
businesses profitably without substantial additional costs or operational
problems or to implement effectively combined growth and operating
strategies.
Costs
incurred because we are a public company may affect our
profitability.
As a
public company, we incur significant legal, accounting and other expenses, and
we are subject to the SEC’s rules and regulations relating to public disclosure
that generally involve a substantial expenditure of financial resources. In
addition, the Sarbanes-Oxley Act of 2002, as well as new rules subsequently
implemented by the SEC, requires changes in corporate governance practices of
public companies. We expect that full compliance with these new rules and
regulations will significantly increase our legal and financial compliance costs
and make some activities more time-consuming and costly, which may negatively
impact our financial results. To the extent our earnings suffer as a result of
the financial impact of our SEC reporting or compliance costs, our ability to
develop an active trading market for our securities could be
harmed.
It may be
time-consuming, difficult and costly for us to develop and implement the
internal controls and reporting procedures required by the Sarbanes-Oxley Act,
when applicable to us. Some members of our management team have limited or no
experience operating a company with securities traded or listed on an exchange,
or subject to SEC rules and requirements, including SEC reporting practices and
requirements that are applicable to a publicly traded company. We may need to
recruit, hire, train, and retain additional financial reporting, internal
controls, and other personnel in order to develop and implement appropriate
internal controls and reporting procedures both domestically and
internationally. If we are unable to comply with the internal
controls requirements of the Sarbanes-Oxley Act, when applicable, we may not be
able to obtain our independent accountant’s attestation report on our internal
controls over financial reporting required by the Sarbanes-Oxley
Act.
Our
business is exposed to risks associated with the ongoing financial crisis and
weakening global economy, which increases the uncertainty of project financing
for commercial solar installations and the risk of non-payment from both
commercial and residential customers.
The
recent severe tightening of the credit markets, turmoil in the financial
markets, and weakening global economy are contributing to slowdowns in the solar
industry, which slowdowns may worsen if these economic conditions are prolonged
or deteriorate further. The market for installation of solar power
systems depends largely on commercial and consumer capital
spending. Economic uncertainty exacerbates negative trends in these
areas of spending, and may cause our customers to push out, cancel, or refrain
from placing orders, which may reduce our net sales. Difficulties in
obtaining capital and deteriorating market conditions may also lead to the
inability of some customers to obtain affordable financing, including
traditional project financing and tax-incentive based financing and home
equity-based financing, resulting in lower sales to potential customers with
liquidity issues, and may lead to an increase of incidents where our customers
are unwilling or unable to pay for systems they purchase, and additional bad
debt expense for the Company. Further, these conditions and
uncertainty about future economic conditions may make it challenging for us to
obtain equity and debt financing to meet our working capital requirements to
support our business, forecast our operating results, make business decisions,
and identify the risks that may affect our business, financial condition and
results of operations. If we are unable to timely and appropriately
adapt to changes resulting from the difficult macroeconomic environment, our
business, financial condition, or results of operations may be materially and
adversely affected.
Risks
Relating To Our Industry
We have experienced technological
changes in our industry. New technologies may prove inappropriate
and result in liability to us or may not gain market acceptance by our
customers.
The solar
power industry, which currently accounts for less than 1% of the world’s power
generation according to the Solar Energy Industries Association, is subject to
technological change. Our future success will depend on our ability to
appropriately respond to changing technologies and changes in function of
products and quality. If we adopt products and technologies that are not
attractive to consumers, we may not be successful in capturing or retaining a
significant share of our market. In addition, some new technologies are
relatively untested and unperfected and may not perform as expected or as
desired, in which event our adoption of such products or technologies may cause
us to lose money.
A drop in the retail price of
conventional energy or non-solar alternative energy sources may negatively impact
our profitability.
We
believe that a customer’s decision to purchase or install solar power
capabilities is primarily driven by the cost and return on investment resulting
from solar power systems. Fluctuations in economic and market conditions that
impact the prices of conventional and non-solar alternative energy sources, such
as decreases in the prices of oil, coal and other fossil fuels and changes in
utility electric rates and net metering policies, could cause the demand for
solar power systems to decline, which would have a negative impact on our
profitability.
Existing regulations, and changes to
such regulations, may present technical, regulatory, and economic
barriers to the purchase and use of solar power products, which may
significantly reduce demand for our products.
Installations
of solar power systems are subject to oversight and regulation in accordance
with national and local ordinances, building codes, zoning, environmental
protection regulation, utility interconnection requirements for metering, and
other rules and regulations. We attempt to keep up-to-date with these
requirements on a national, state, and local level, and must design, construct
and connect systems to comply with varying standards. Certain cities may have
ordinances that prevent or increase the cost of installation of our solar power
systems. In addition, new government regulations or utility policies pertaining
to solar power systems are unpredictable and may result in significant
additional expenses or delays and, as a result, could cause a significant
reduction in demand for solar energy systems and our services. For example,
there currently exists metering caps in certain jurisdictions that effectively
limit the aggregate amount of power that may be sold by solar power generators
into the power grid. Moreover, in certain markets, the process for obtaining the
permits and rights necessary to construct and interconnect a solar power system
to the grid requires significant lead time and may become prolonged, and the
cost associated with acquiring such permits and project rights may be subject to
fluctuation.
Our business depends on the
availability of rebates, tax credits and other financial incentives, the reduction
or elimination of which would reduce the demand for our services.
Many U.S.
states, including California, Nevada and New Jersey, offer substantial
incentives to offset the cost of solar power systems. These incentives can take
many forms, including direct rebates, state tax credits, system performance
payments, and Renewable Energy Credits (“RECs”). Moreover, although the United
States Congress recently passed legislation to extend for 8 years a 30% federal
tax credit for the installation of solar power systems, there can be no
assurance that the tax credit will be further extended once they expire.
Additionally, businesses that install solar power systems may elect to
accelerate the depreciation of their system over five years. Spain also offers
substantial incentives, including feed-in tariffs. Spain’s Industry Ministry has
implemented a capped solar subsidy program for MW installation and reduced
tariff levels. Italy offers incentives in the form of minimum user
prices for solar electricity production and feed-in tariffs that are subject to
reduction annually for new applications. In Italy, the current
feed-in tariff decree is effective through 2010. Subsequent decrees will
redefine rates for solar power plants commissioned thereafter. A reduction in or
elimination of such incentives could substantially increase the cost or reduce
the economic benefit to our customers, resulting in significant reductions in
demand for our products and services, which may negatively impact our
sales.
If solar power technology is not
suitable for widespread adoption or sufficient demand for solar power
products does not develop or takes longer to develop than we anticipate, our sales
would decline, and we would be unable to achieve or sustain
profitability.
The
market for solar power products is emerging and rapidly evolving, and its future
success is uncertain. Many factors will influence the widespread adoption of
solar power technology and demand for solar power products,
including:
|
|
·
|
cost effectiveness of solar power
technologies as compared with conventional and non-solar alternative
energy technologies;
|
|
|
·
|
performance and reliability of
solar power products as compared with conventional and non-solar
alternative energy products;
|
|
|
·
|
capital expenditures by customers
that tend to decrease if the U.S. economy slows;
and
|
|
|
·
|
availability of government
subsidies and incentives.
|
If solar
power technology proves unsuitable for widespread commercial deployment or if
demand for solar power products fails to develop sufficiently, we would be
unable to generate enough revenue to achieve and sustain profitability. In
addition, demand for solar power products in the markets and geographic regions
we target may not develop or may develop more slowly than we
anticipate.
Risks
Related to Doing Business in Spain and Italy
Adverse
changes in the political and economic policies of the Spanish and Italian
governments could have a material adverse effect on the overall economic growth
of Spain and Italy, respectively, which could reduce the demand for our products
and materially and adversely affect our competitive position in those
regions.
A
significant portion of our business operations are conducted in, and a
significant portion of our sales are made in, Spain through our subsidiary,
Premier Power Spain. In addition, we have business operations in Italy through
our wholly owned subsidiary, Premier Power Italy, and we hope to generate a
significant level of sales in Italy. Spain and Italy offer substantial
incentives, including feed-in tariffs, to encourage the growth of solar power as
a form of renewable energy. However, recently there had been significant changes
in Spain’s laws which cap the amount of kilowatts installed by solar power
installers in Spain at 66 Megawatts per quarter, effectively limiting the number
of solar module installations throughout Spain, and such new laws also created a
more complicated and lengthy permitting process in order to receive the
government funded feed-in tariffs. Accordingly, our business, financial
condition, results of operations, and prospects are affected significantly by
economic, political, and legal developments in Spain and Italy. Any adverse
change in such policies could have a material adverse effect on the overall
economic growth in Spain and Italy or on the level of our incentives, which, in
turn, could lead to a reduction in demand for our products and consequently have
a material adverse effect on our European operations and sales.
Fluctuation
in the value of the Euro may have a material adverse effect on an investment in
our securities.
Changes
in exchange rates would affect the value of deposits of currencies we hold. We
do not currently hedge against exposure to currencies. We cannot predict with
certainty future exchange rates and their impact on our operating results.
Movements between the U.S. dollar and the Euro could have a material impact on
our profitability.
Our
business benefits from certain Spanish and Italian government incentives.
Expiration of, or changes to, these incentives could have a material adverse
effect on our operating results.
The
Spanish and Italian governments have provided various incentives to solar energy
providers in order to encourage development of the solar industry. Such
incentives include feed-in tariffs and other measures. Reduction in or
elimination of such incentives or delays or interruptions in the implementation
of such favorable policies could substantially decrease the economic benefits of
solar energy to our customers, resulting in significant reductions in demand for
our products and services, which would negatively impact our sales.
Effecting
service of legal process, enforcing foreign judgments, or bringing original
actions in Spain and Italy based on United States or other foreign laws against
us or our management may be difficult.
We
conduct a significant amount of our business through Premier Power Spain and
Premier Power Italy, which are established in Spain and Italy, respectively, and
a portion of our assets are located in Spain and Italy. As a result, it may not
be possible to effect service of process in Spain and Italy against us or upon
our executive officers or directors, including with respect to matters arising
under U.S. federal securities laws or applicable state securities laws.
Moreover, there is uncertainty that the courts of Spain and Italy would enforce
judgments of U.S. courts against us or our directors and officers based on the
civil liability provisions of the securities laws of the United States or any
state, or entertain an original action brought in Spain and Italy based upon the
securities laws of the United States or any state. These risks may
discourage a potential acquirer from seeking to acquire shares of our common
stock which, in turn, could reduce our stock price or prevent our stockholders
from realizing a premium over our stock price.
Risk
Relating to Our Securities
Generally,
we have not paid any cash dividends, and no cash dividends will be paid in the
foreseeable future, which may require our stockholders to generate a cash flow
from their investment in our securities through alternative means.
We do not
anticipate paying cash dividends on our common stock in the foreseeable future,
and we may not have sufficient funds legally available to pay dividends. Even if
funds are legally available for distribution, we may nevertheless decide not to
or may be unable to pay any dividends to our stockholders. We intend to retain
all earnings for our operations. Accordingly, our stockholders may have to sell
some or all of their common stock in order to generate cash flow from their
investment. Our stockholders may not receive a gain on their investment when
they sell their common stock and may lose some or all of their investment. Any
determination to pay dividends in the future on our common stock will be made at
the discretion of our board of directors and will depend on our results of
operations, financial conditions, contractual restrictions, restrictions imposed
by applicable law, capital requirements, and other factors that our board of
directors deems relevant.
We
may need additional capital, and the sale of additional shares or other equity
securities could result in dilution to our
stockholders. Additionally, our stockholders may face dilution from
conversion of our Series A Convertible Preferred Stock or Series B Convertible
Preferred Stock.
We
believe that our current cash and cash equivalents and anticipated cash flow
from operations and our lines of credit will be sufficient to meet our
anticipated cash needs for the near future. We may, however, require additional
cash resources due to changed business conditions or other future developments,
including any investments or acquisitions we may decide to pursue. If our
resources are insufficient to satisfy our cash requirements, we may seek to sell
additional equity or debt securities or obtain an increased credit facility. The
sale of additional equity securities could result in dilution to our
stockholders. The incurrence of additional indebtedness would result in
increased debt service obligations and could result in further operating and
financing covenants that would further restrict our operations. We cannot
provide assurances that financing will be available in amounts or on terms
acceptable to us, if at all. Additionally, there are outstanding
shares of our Series A Convertible Preferred Stock and Series B Convertible
Preferred Stock issued by us, the conversion of which will dilute our current
stockholders.
The
application of the “penny stock” rules could adversely affect the market price
of our common stock and increase our stockholders’ transaction costs to sell
those shares.
Our
common stock may be subject to the “penny stock” rules adopted under Section
15(g) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
The penny stock rules apply to companies that are not traded on a national
securities exchange whose common stock trades at less than $5.00 per share or
that have tangible net worth of less than $5,000,000 ($2,000,000 if the company
has been operating for three or more years). The “penny stock” rules impose
additional sales practice requirements on broker-dealers who sell securities to
persons other than established customers and accredited investors (generally
those with assets in excess of $1,000,000 or annual income exceeding $200,000 or
$300,000 together with their spouse). For transactions covered by these rules,
the broker-dealer must make a special suitability determination for the purchase
of securities and have received the purchaser’s written consent to the
transaction before the purchase. Additionally, for any transaction involving a
penny stock, unless exempt, the broker-dealer must deliver, before the
transaction, a disclosure schedule prescribed by the SEC relating to the penny
stock market. The broker-dealer also must disclose the commissions payable to
both the broker-dealer and the registered representative and current quotations
for the securities. Finally, monthly statements must be sent disclosing recent
price information on the limited market in penny stocks. These additional
burdens imposed on broker-dealers may restrict the ability or decrease the
willingness of broker-dealers to sell our common stock, and may result in
decreased liquidity for our common stock and increased transaction costs for
sales and purchases of our common stock as compared to other
securities.
Our
common stock is thinly traded, and an active public market for our common stock
may not develop or be sustained.
Although
our common stock is quoted on the Over-the-Counter Bulletin Board (“OTCBB”), we
cannot predict the extent to which an active public market for our common stock
will develop or be sustained. Our common stock has historically been
sporadically or “thinly traded” on the OTCBB, meaning that the number of persons
interested in purchasing our common stock at or near bid prices at any given
time may be relatively small or nonexistent. This situation is attributable to a
number of factors, including the fact that we are a small company that is
relatively unknown to stock analysts, stock brokers, institutional investors and
others in the investment community that generate or influence sales volume, and
that even if we came to the attention of such persons, they tend to be
risk-adverse and would be reluctant to follow an unproven company such as ours
or purchase or recommend the purchase of our shares until such time as we become
more seasoned and viable. As a consequence, there may be periods of several days
or more when trading activity in our shares is minimal or non-existent, as
compared to a seasoned issuer that has a large and steady volume of trading
activity that will generally support continuous sales without an adverse effect
on our stock price. We cannot provide assurances that a broader or more active
public trading market for our common stock will develop or be sustained, or that
current trading levels will be sustained.
The
volatility of the market price of our common stock may render our stockholders
unable to sell their shares of our common stock at or near “ask” prices or at
all if they need to sell their shares to raise money or otherwise desire to
liquidate their shares.
The
market price of our common stock is particularly volatile given our status as a
relatively small company with a small and thinly traded “float” that could lead
to wide fluctuations in our stock price. The price at which our common stock is
purchased may not be indicative of the price that will prevail in the trading
market. An investor in our common stock may be unable to sell their common stock
at or above their purchase price if at all, which may result in substantial
losses to such investor.
The
market for our common stock is characterized by significant price volatility
when compared to seasoned issuers, and we expect that our stock price will
continue to be more volatile than a seasoned issuer for the indefinite future.
The volatility in our stock price is attributable to a number of factors. As
noted above, our common stock is sporadically and/or thinly traded. As a
consequence of this lack of liquidity, the trading of relatively small
quantities of shares by our stockholders may disproportionately influence the
price of those shares in either direction. The price for our shares could, for
example, decline precipitously in the event a large number of our shares are
sold on the market without commensurate demand, as compared to a seasoned issuer
which could better absorb those sales without adverse impact on its stock price.
The following factors also may add to the volatility in the price of our common
stock: actual or anticipated variations in our quarterly or annual operating
results; adverse outcomes; additions to or departures of our key personnel, as
well as other items discussed under this “Risk Factors” section, as well as
elsewhere in this prospectus. Many of these factors are beyond our control and
may decrease the market price of our common stock, regardless of our operating
performance. We cannot make any predictions or projections as to what the
prevailing market price for our common stock will be at any time, including as
to whether our common stock will sustain its current market prices, or as to
what effect the sale of shares or the availability of shares for sale at any
time will have on the prevailing market price.
If
we do not meet the listing standards established by national securities exchange
markets such as Nasdaq and NYSE Alternext US LLC, our common stock may not
become listed for trading on one of those markets, which may restrict the
liquidity of shares held by our stockholders.
We have
applied for listing of our common stock for trading on national securities
exchanges, and the applications are currently pending. The listing of
our common stock on a national securities exchange may result in a more active
public market for our common stock, resulting in turn in greater liquidity of
shares held by our stockholders. National securities exchanges such as Nasdaq
and NYSE Alternext US LLC have established certain quantitative criteria and
qualitative standards that companies must meet in order to become and remain
listed for trading on these markets. We cannot guarantee that we will be able to
maintain all necessary requirements for listing; therefore, we cannot guarantee
that our common stock will be listed for trading on a national securities
exchange.
Volatility
in our common stock price may subject us to securities litigation that could
result in substantial costs to our business.
The
market for our common stock may be characterized by significant price volatility
when compared to seasoned issuers, and we expect our stock price will be more
volatile than a seasoned issuer for the indefinite future. In the past,
plaintiffs have often initiated securities class action litigation against a
company following periods of volatility in the market price of its securities.
We may, in the future, be the target of similar litigation. Securities
litigation could result in substantial costs and liabilities and could divert
management’s attention and resources that otherwise could have been focused on
our business operations.
Past
activities of our company and affiliates may lead to future liability for our
company.
Prior to
our acquisition of Premier Power California, we were a third-party logistics
provider for supply chain management, a business unrelated to our current
operations. Any liabilities relating to such prior business against which we are
not completely indemnified will be borne by us and may result in substantial
costs to the Company and could divert management’s attention and resources that
otherwise could have been focused on our business operations.
We
have raised substantial amounts of capital in recent financings, and if we
inadvertently failed to comply with applicable securities laws, ensuing
rescission rights or lawsuits would severely damage our financial
position.
The
securities offered in our September 9, 2008 and June 16, 2009 private placement
financings were not registered under the Act or any state “blue sky” law in
reliance upon exemptions from such registration requirements. Such exemptions
are highly technical in nature, and if we inadvertently failed to comply with
the requirements or any of such exemptive provisions, the investor would have
the right to rescind their purchase of our securities or sue for damages. If the
investor was to successfully seek such rescission or prevail in any such suit,
we would face severe financial demands that could materially and adversely
affect our financial position. Financings that may be available to us under
current market conditions frequently involve sales at prices below the prices at
which our common stock currently is quoted on the OTC or exchange on which our
common stock may in the future be listed, as well as the issuance of warrants or
convertible securities at a discount to market price.
Our
principal stockholders are two members of our management. As these
principal stockholders substantially control our corporate actions, our other
stockholders may face difficulty in exerting any influence over matters not
supported by these two members of management.
Our
principal stockholders include Dean R. Marks, who is our Chairman of the Board,
President, and Chief Executive Officer, and Miguel de Anquin, who is our Chief
Operating Officer and Corporate Secretary and a member of our Board. Messrs.
Marks and de Anquin own approximately 62.0% of our outstanding shares of common
stock. These stockholders, acting individually or as a group, could exert
substantial influence over matters such as electing directors, amending our
certificate of incorporation or bylaws, and approving mergers or other business
combinations or transactions. In addition, because of the percentage of
ownership and voting concentration in these principal stockholders and their
affiliated entities, elections of our board of directors will generally be
within the control of these stockholders and their affiliated entities. While
all of our stockholders are entitled to vote on matters submitted to our
stockholders for approval, the concentration of shares and voting control
presently lies with these principal stockholders and their affiliated entities.
As such, it would be difficult for stockholders to propose and have approved
proposals not supported by these principal stockholders and their affiliated
entities. There can be no assurance that matters voted upon by our officers and
directors in their capacity as stockholders will be viewed favorably by all
stockholders of our company. The stock ownership of our principal stockholders
and their affiliated entities may discourage a potential acquirer from seeking
to acquire shares of our common stock which, in turn, could reduce our stock
price or prevent our stockholders from realizing a premium over our stock
price.
We
are responsible for the indemnification of our officers and directors, which
could result in substantial expenditures.
Our
bylaws provide for the indemnification of our directors, officers, employees,
and agents, and, under certain circumstances, against attorneys’ fees and other
expenses incurred by them in litigation to which they become a party arising
from their association with or activities on behalf of the Company. This
indemnification policy could result in substantial expenditures, which we may be
unable to recoup.
Our certificate of incorporation
authorizes our board to create new series of preferred stock without further
approval by our stockholders, which could adversely affect the rights of the
holders of our common stock.
Our board
of directors has the authority to fix and determine the relative rights and
preferences of preferred stock. Our board of directors also has the authority to
issue preferred stock without further stockholder approval. As a result, our
board of directors could authorize the issuance of a series of preferred stock
that would grant to holders the preferred right to our assets upon liquidation,
the right to receive dividend payments before dividends are distributed to the
holders of common stock and the right to the redemption of the shares, together
with a premium, prior to the redemption of our common stock. In addition, our
board of directors could authorize the issuance of a series of preferred stock
that has greater voting power than our common stock or that is convertible into
our common stock, which could decrease the relative voting power of our common
stock or result in dilution to our existing stockholders.
Contractual
limitations that restrict conversion of securities held by Vision Opportunity
Master Fund, Ltd. may not necessarily prevent substantial dilution of the voting
power and value of an investment in our securities.
The
contractual limitations that restrict conversion of shares of Series A
Convertible Preferred Stock and of Series B Convertible Preferred Stock
held by Vision Opportunity Master Fund, Ltd. (“Vision”) for shares of our common
stock are limited in their application and effect and may not prevent
substantial dilution of our existing stockholders. Pursuant to the terms of such
securities, Vision may not convert the Series A Stock or the Series B Stock to
the extent that such conversion would cause Vision’s beneficial ownership,
together with its affiliates, to exceed 9.99% of the number of shares of our
outstanding common stock immediately after giving effect to the issuance of
shares of common stock as a result of a conversion. Vision, may,
however waive this limitation upon 61 days’ notice to the Company. In
addition, this 9.99% limitation does not prevent Vision from converting the
Series A Stock or the Series B Stock into shares of our common stock and
then reselling those shares in stages over time where Vision and its affiliates
do not, at any given time, beneficially own shares in excess of the 9.99%
limitation. Consequently, this limitation will not necessarily
prevent substantial dilution of the voting power and value of an investment in
our securities.
Item
2. Properties.
Our
principal executive offices are located in El Dorado Hills, California. The
table below provides a general description of our offices and facilities,
including those for our international operations:
|
Location
|
|
Principal Activities
|
|
Area (sq. ft.)
|
|
Lease Expiration Date
|
|
4961
Windplay Drive, Suite 100
|
|
Company
headquarters and
|
|
|
6,700 |
|
Month-to-month
|
|
El
Dorado Hills, California 95762
|
|
warehouse
|
|
|
|
|
|
|
3
Newlands Circle
|
|
Bright
Future office
|
|
|
100 |
|
Month-to-month
|
|
Reno,
Nevada 80509
|
|
|
|
|
|
|
|
|
1913
Atlantic Avenue, Suite 176
|
|
U.S.
East Coast operations
|
|
|
72 |
|
Month-to-month
|
|
Manasquan,
New Jersey 08736
|
|
|
|
|
|
|
|
|
1020
Nevada Street, #201
|
|
U.S.
Southern California
|
|
|
2,303 |
|
September
30, 2010
|
|
Redlands,
CA 92374
|
|
operations
|
|
|
|
|
|
|
Polígono
Industrial
|
|
Spain
headquarters
|
|
|
650 |
|
April
30, 2012
|
|
Calle
E nº3 Bajo F
|
|
|
|
|
|
|
|
|
31192
Mutilva Baja - Navarra, Spain
|
|
|
|
|
|
|
|
|
Centro
de Negocios “La Garena”
|
|
Spain
regional office
|
|
|
1,100 |
|
December
30, 2013
|
|
Calle
Padre Granda, 4 2k
|
|
|
|
|
|
|
|
|
28806
Alcalá de Henares - Madrid, Spain
|
|
|
|
|
|
|
|
|
C/Llull,
321 (Edifici CINC)
|
|
Spain
regional office
|
|
|
200 |
|
April
30, 2014
|
|
08019
Barcelona (22@)
|
|
|
|
|
|
|
|
|
Contrada
Taverna del Cortile (Z.I.)
|
|
Italy
headquarters and
|
|
|
3,767 |
|
July
21, 2015
|
|
Ripalimosani,
Campobasso 86025 Italy
|
|
warehouse
|
|
|
|
|
|
|
Piazza
del Popolo 18
|
|
Italy
sales office
|
|
|
500 |
|
Month-to-month
|
|
00187
Roma, Italy
|
|
|
|
|
|
|
|
Premier
Power Spain is party to a non-cancelable lease for operating facilities in
Madrid, Spain, which expires in 2013, Navarra, Spain, which expires in 2012, and
Barcelona, Spain, which expires in 2014. Premier Power Italy is party
to a non-cancelable renewable lease for operating facilities in Campobasso,
Italy, which expires in 2015. We are party to a non-cancelable lease
for operating facilities in Redlands, California, which expires in
2010. These leases provide for annual rent increases tied to the
Consumer Price Index or equivalent indices in Spain and Italy. The leases
require the following payments as of December 31, 2009, subject to annual
adjustment, if any:
|
|
|
(in
thousands)
|
|
|
2010
|
|
$ |
102 |
|
|
2011
|
|
|
75 |
|
|
2012
|
|
|
67 |
|
|
2013
|
|
|
56 |
|
|
2014
and beyond
|
|
|
50 |
|
|
|
|
$ |
350 |
|
Item 3. Legal
Proceedings.
We are
not currently involved in any material legal proceedings, and we are not aware
of any material legal proceedings pending or threatened against
us. We are also not aware of any material legal proceedings involving
any of our directors, officers, or affiliates or any owner of record or
beneficially of more than 5% of any class of our voting securities.
In
connection with Rupinvest’s purchase of the
10% noncontrolling interest in Premier Power Italy from Esdras, Esdras has
notified Rupinvest that it does not believe that it was properly notified of the
intent to acquire and believes a premium on the purchase price was
necessary. The Company disagrees with this position. No legal proceedings have
been threatened. In the event, however, that legal proceedings are
conducted, we do not anticipate a material exposure.
Item
4. Submission of Matters to a Vote of Security Holders.
On
December 7, 2009, we held an annual meeting of our security holders for three
purposes.
The first
purpose of the annual meeting was to re-elect five directors to serve until the
2010 annual meeting of shareholders. Each of the five
director-nominees was re-elected by casting of the following votes:
|
Name
of Nominee
|
|
FOR
|
|
|
WITHHELD
|
|
|
Dean
Marks
|
|
|
16,393,615
|
|
|
|
5,741
|
|
|
Miguel
de Anquin
|
|
|
16,393,615
|
|
|
|
5,741
|
|
|
Kevin
Murray
|
|
|
16,397,078
|
|
|
|
2,278
|
|
|
Robert
Medearis
|
|
|
16,398,615
|
|
|
|
741
|
|
|
Tommy
Ross
|
|
|
16,398,615
|
|
|
|
741
|
|
The
second purpose of the annual meeting was to ratify the appointment of Macias
Gini & O’Connell, LLP (“MGO”) as our independent
registered public accounting firm for the 2009 fiscal year. The
appointment of MGO as our independent registered public accounting firm for the
2009 fiscal year was ratified by casting of the following votes:
|
FOR
|
|
AGAINST
|
|
|
ABSTENTION
|
|
|
16,397,847
|
|
|
241
|
|
|
|
1,268
|
|
The third
purpose of the annual meeting was to ratify our 2008 Equity Incentive
Plan. Our 2008 Equity Incentive Plan was ratified by casting of the
following votes:
|
FOR
|
|
AGAINST
|
|
|
ABSTENTION
|
|
|
16,391,826
|
|
|
7,530
|
|
|
|
0
|
|
PART II
Item
5. Market for Registrant’s Common Equity, Related Stockholder Matters
and Issuer Purchases of Equity Securities.
Market
Information
Our
common stock is traded on the Over-the-Counter Bulletin Board (“OTCBB”) under
the symbol “PPRW.” The following table sets forth, for the periods
indicated, the reported high and low closing bid quotations for our common stock
as reported on the OTCBB. The bid prices reflect inter-dealer
quotations, do not include retail markups, markdowns, or commissions, and do not
necessarily reflect actual transactions.
|
Quarter
Ended
|
|
High
Bid
|
|
|
Low
Bid
|
|
|
|
|
|
|
|
|
|
|
December
31, 2009
|
|
$
|
3.60
|
|
|
$
|
1.60
|
|
|
September
30, 2009
|
|
$
|
4.20
|
|
|
$
|
2.10
|
|
|
June
30, 2009
|
|
$
|
4.37
|
|
|
$
|
3.50
|
|
|
March
31, 2009
|
|
$
|
4.50
|
|
|
$
|
2.00
|
|
|
|
|
|
|
|
|
|
|
|
|
December
31, 2008
|
|
$
|
5.05
|
|
|
$
|
2.25
|
|
|
September
30, 2008*
|
|
$
|
5.90
|
|
|
$
|
4.05
|
|
|
June
30, 2008
|
|
$
|
|
*
|
|
$
|
|
*
|
|
March
31, 2008
|
|
$
|
|
*
|
|
$
|
|
*
|
* Our
common stock had no active trading market until September 15, 2008.
As of
March 10, 2010, the closing sales price for shares of our common stock was $2.26
per share on the OTCBB.
Holders
As of
March 10, 2010, we have approximately 52 stockholders of record of our issued
and outstanding common stock based upon a shareholder list provided by our
transfer agent. Our transfer agent is Computershare located at 350
Indiana Street, Suite 800, Golden, Colorado 80401, and their telephone number is
(303) 262-0600.
Dividend
Policy
We do not
currently intend to pay any cash dividends in the foreseeable future on our
common stock and, instead, intend to retain earnings, if any, for
operations. Any decision to declare and pay dividends in the future
will be made at the discretion of our board of directors and will depend on,
among other things, our results of operations, cash requirements, financial
condition, contractual restrictions, and other factors that our board of
directors may deem relevant.
Securities
Authorized for Issuance under Equity Compensation Plans
The
following table sets forth, as of December 31, 2009, certain information related
to our compensation plans under which shares of our common stock are authorized
for issuance.
|
Plan Category
|
|
COLUMN A:
Number of Securities
to be Issued upon
Exercise of
Outstanding Options
Warrants and Rights
|
|
|
Weighted-Average Exercise
Price of Outstanding
Options, Warrants and
Rights
|
|
|
Number of Securities
Remaining Available
For Future Issuance
Under Equity
Compensation Plans
(Excluding Securities
Reflected in COLUMN A)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Equity
compensation plans approved by security holders
|
|
|
1,320,729
|
(1)
|
|
$ |
3.75
|
|
|
|
1,631,146
|
(2)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Equity
compensation plans not approved by security holders
|
|
|
―
|
|
|
|
―
|
|
|
|
―
|
|
|
Total
|
|
|
1,320,729
|
|
|
$ |
3.75
|
|
|
|
1,631,146
|
|
|
|
(1)
|
Represents outstanding options
granted pursuant to our 2008 Equity Incentive
Plan.
|